Act Of Copywriting: Best Of Copywriting 101.
Copywriting is a high-value tech skill that companies and firms cannot do without copywriters. If you pay close attention you will discover that people purchase content because they are moved by what they hear. There is presence of content everywhere, billboards, flyers, textbooks all are contents that aim at passing a message.
A bullet point content can drive sales of $1000 per 1000 words article; cause massive traffic to clients’ websites. Likewise poor crafted content can cause an individual and firm to lose high potential clients and never get clients again.
The success of a company can be debuted from good copywriting because it carries the voice of the brand. So you can see why it’s important to have a good copywriter that knows the act of copywriting like the back of his hand.
Now, everybody can write but not everyone is a copywriter. It takes mastery in the art of copywriting to become a copywriter.
If you are interested in becoming a professional copywriter, freelance copywriter, or even writing a good copy for your business. You are reading the perfect article. This article has all it takes to brand you into becoming a successful copywriter.
What Is Copywriting?
Copywriting here is not the government right that protects a business, not at all but copywriting is a written form of marketing. It is a form of persuasive writing that aims at driving immediate action from the audience. To either purchase a product or patronize a service or reach out to the service provider.
Copywriting is not just words but tells a story that triggers emotions in your audience to take immediate favorable action. Furthermore, it is the voice of the brand; it is a great purchase decision-making factor for the audience. Also, it makes your audience choose you over your competitors.
It is written for sales and conversion of audience or website visitors into trusted and loyal customers. That will in turn purchase the goods and services rendered by a brand. The aim of copywriting is to make a profit.
Who Is A Copywriter?
A creative individual who harnesses strategies and techniques of writing alongside storytelling when necessary in marketing.
A copywriter is a person who is profit-oriented and can create original copies to market and advertise a product or service.
He writes with the purpose of selling and driving traffic to a website. Thereby, converting the audience to leads, and other business-oriented purposes..
What Is A Good Copy?
Yes, you have to know what a good copy is and always deliver a great copy because there are a lot of copywriters out there. So how do you intend to convince your audience and make them trust you if you don’t deliver good copies? Meanwhile, one fascinating thing about being a copywriter is that you know when you deliver a good copy. You just know funny right but you’ll get there.
Now, a good copy should be a persuasive copy that has its unique way of driving massive sales. In order words, it justifies its purpose of selling and profit-making for both the client and the writer. It converts the audience to lead that generates profit. More also, It contains the features and benefits of a product smartly crafted into the copy; in a way that appeals to the audience’s emotions to take immediate action.
A smart copywriter always include a call to action (CTA) to his copy, moreover, that is where the sales come from. Without CTA your potential customers are clueless about the next step to take. Your copy should serve as a guide to where they can make a purchase or take further action e.g click on the link for purchase or sign up for our newsletter.
Example Of Good Copywriting.
Below are examples of a sales copy;
- Hello, I sell mattresses for $309 come and buy your comfy mattress
And,
- Are you bothered about your night’s rest? Do you get backache and waist pain from a bad foam?
Do you desire to sleep like a baby dreaming sweet dreams and waking up with backache and waist pain-free? Feeling strong and ready for the day? Yes, then think no further, Petal mattress is your dream mattress.
Click here to purchase now! Limited foams are available.
Observe the difference, the first example just talks about purchasing a mattress and some audience might be scared away by the price. On the other hand, the second example feeds on the audience’s emotions, Identifies the problem and desire of the audience. As a result, offers a solution and creates a sense of urgency.
Forms Of Copywriting.
Copywriting has diverse forms, you could start up with one. Subsequently, as you explore more on the act of copywriting and advance towards gaining mastery as a copywriter. You can then take up other forms of copywriting which include but are not limited to;
- Sales Copy
- Email Copy
- Blog posts
- Advertisement (Ads) Copy
- Product Descriptions
- Product Reviews
- White papers
- Social media posts
- Website Copy
- Landing pages
- About pages
- Taglines
- Billboards
- Brochure
It is advisable to start up with short copies, then with time as you advance you increase the number of words you write thereby creating a path of perfection for you.
Is Copywriting The Same As Content Writing?
A lot of people make the mistake of thinking that copywriting and content writing are the same. They do have their similarities but they are not the same.
In simple terms, copywriting is persuasive writing that commands immediate action from the audience, it’s writing for the moment. Copywriting is a short form of writing.
While content writing is writing to inform, educate and engage the audience. it is a long-term way of writing to convert website visitors into customers that requires them to take an action but not immediately. It takes the audience through a buyer’s journey before finally selling a product.
The significant difference is the purpose. Copywriting compels an audience to take immediate action for the purchase of goods or services. In the order hand, content writing passes information to the audience to take action in the future.
You get it now. Ok, let’s progress.
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The Acts Of Copywriting.
- Grammar Conscious
- Audience Segmentation
- Catchy Headline
- Emotion inclined
- Keywords Optimized
- Originality.
- Conversational.
- Benefits Oriented.
- Thorough Research
- Proofread your work.
- Effective Call To Action (CTA)
Grammar Conscious
- You should be conscious of your grammar and spelling while copywriting. If your copy has spelling and grammar errors, it could have a negative effect on your writing goals and utter the aim of your copy. More so, when people observe errors, especially in short copies such as landing pages and home pages; it makes them uncomfortable and leads to lack of trust for a brand, company, or product. You could even lose clients and writing gigs.
Yes, while writing a lot of words there is a possibility of making mistakes and a beginner is prone to making grammar and spelling mistakes. Hence it is advisable to use grammar and spelling software such as Grammerly and Google docs while writing. They assist in checking for grammar and spelling errors and also correcting those errors. Furthermore, if you want people to trust your copy and patronize you, then the error found in your copy if at all, should be minimal.
Copywriting Audience Segmentation
A powerful act of copywriting is knowing your audience. Not everyone on the internet has an interest in the product or service you are selling. Most importantly, it is of great value that you know your audience and direct your copy to them.
Proper segmentation of the audience is required before you start writing, ensure to map out your audience and identify their needs. Write to their emotions; then you have the power to drive massive sales.
Don’t write for yourself or the way you feel, write for your target audience.
If you are writing on the Importance Of Using Yeast For Baking then your best audience should be Bakers. Write in a way that the average baker will understand. So you think and write like a baker.
Catchy Headline For Copywriting
People’s eyes tend to magnetize to the headline of a copy, it’s the first sentence they read from a copy. However, it should be captivating so that the reader can gain interest to continue reading your copy. You could use Headline Generator to generate headlines or get headline ideas.
Examples of catchy headlines are those headlines that captivate reader attention and some begin with;
How to…
Finally Revealed…
Who else wants to…
Take your time to craft your headline and always have a catchy headline. Furthermore, the body of your content should back up your headline. Write Interesting content with a catchy headline.
Emotion Inclined
What does it mean for your copy to be emotionally inclined. Well, people are emotional, let your copy trigger their emotions and compel them to take action. Likewise, let them know you understand their needs and that you are here to help. Be their superman, and make them feel safe with your copy.
As a copywriter, you should learn how to feed on people’s emotions, identify their problems and offer them a sweet solution.
Remember, you write to humans, not robots, humans that have feelings so, your copy should not be emotionless and stiff. Craft your content to be natural, not robotic like an AI-generated copy. you should be able to imagine your audience’s situation and write an emotional copy from your heart that will elevate their mood.
Keywords Optimized
keywords are the major words that are related to a topic. They help customize a copy. For every topic you chose to write on there are keywords that can help rank your content on the google search engine. Furthermore, improve your content visibility to your target audience.
Carry out keyword research on every topic you want to write on, some keyword tools include Semrush and World Tracker, and fix those keywords 4-5x in your copy. It gives your copy a better recognition in the google search feed. In summary, always optimize your copy with keywords.
Originality
You should be able to write from the heart if you intent to stand out in your content. Furthermore, your content should be original, unique, and natural. Do not copy and paste, you research to get a clear understanding of the topic but not copy the article you found online.
Google has an algorithm that detects plagiarized content. In addition to google algorithm, there are writing tools that detect plagiarism(which are existing copies) such as Grammerly and Quetext, you could use these articles to check for plagiarism in your content. your copy should be 100 percent unplagiarized and avoid copy and paste, it is a poor character as a copywriter.
A great firm that can equip you with copywriting skills is TEFEM. Join our community today.
Copywriting Is Conversational
People often feel that a copy has to appear professional before it can convert sales and that is wrong.When writing you should always write in a way that an 8th-grade student can understand the purpose of your writing. For instance, avoid using company slogans and big words that a layman cannot understand.
The best way is to write in the manner you would talk to your friend, write like you are having a conversation with your close pal, you won’t use big words, right? That’s the point.
Because your audience needs to feel like they are talking to you while reading your copy, they need to know that you thought of them before writing.
Even if you are writing on a health-related subject and you need to use medical terms. However, try to write in a way that a non-medical person can read and understand else you’ll lose sales. Importantly don’t stuff your copy with excessive big words; write for clear understanding.
Benefit Oriented.
It’s very important to showcase the benefits of a product, goods, or service. Your copy needs to be convincing and should stand out from competitors. It is also good to tell them about the features but people are after what they can benefit from you or your product. How can your service be of help to them? How does it transform their situation from good to best?
Your copy should highlight all the benefits of a product or service, and what they stand to gain from your offer. Let your audience know why they should choose you over your competitors. Tell them what you have that others don’t and how it’s related to their wellbeing. That is to say, benefits are like bait to trap your audience, so you offer them what they want as bait and trap them. Features tell but benefits sell.
Thorough Research.
A great content is a product of thorough research and you don’t pounce on a topic like a hungry lion and start devouring it. Always carry out thorough research. Most importantly, carry out competitor’s research for a product or service(competitor research is very important). You can check out articles and blog posts on the topic to have a clear understanding of the topic.
You compare articles on the topic and observe what the ranking articles on the google search feed have that others don’t. If it’s the format for writing (examples, links), or the headline, look out for keywords in those articles. Now, craft out your copy to beat the ranking articles, it’s not so easy but you can do it.
Proofread Your Work.
Proofreading simply means going over your copy over again preferably 3-4 times as a beginner. Proofreading is an essential act of copywriting and very delicate too;
Firstly, to identify grammar and spelling errors existing in your copy.
Secondly, it allows for more ideas to be added to your copy.
Thirdly, it boosts the trust level of clients and the audience.
In addition to, it assist you in editing your copy.
Furthermore, it helps you to visualize your copy from the stand of your target audience.
Lastly, it increases your job opportunity.
Some clients will not tell you why you were not accepted for a job role, they simply move on to the next applicant. In conclusion, always proofread your copy to identify loopholes that might exist in them.
Effective Call To Action(CTA)
What is a copy without an effective call to action?
A call to action is what you want your audience to do after reading your copy. It is the next step; either to buy a product or service, to click a link, or join a group whatever it may be.
Now observe I didn’t say a call to action but an effective call to action.
A poorly written call to action will not serve the purpose of sales. In short, our call to action should be captivating and compelling to trigger immediate action from your audience.
Examples of an effective call to action include but are not limited to;
- Put a stop to your skin irritation. Click on the link to buy the perfect skin radiant product, limited products available!
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Conclusion.
You can be a remarkable copywriter within three months interval, all you need to do is to be consistent with learning and practicing.
Sign up for classes and if you want to self-learn that is great too, get enough materials, and keep learning and practicing.
Don’t save your wonderful content in Microsoft Word or Google docs documents, your contents are not meant to be there. They are meant to be seen by others. So go ahead and create a blog for yourself, post on social media, and spread your good news of copywriting to the world.
Frequently Asked Questions.
Do people earn from copywriting?
Copywriting is a fast-leading tech skill and it is in high demand. Certainly every company, brand, and even individual needs good copy to promote their businesses. Copywriting is a need in the world today not a want.
So, why do you bother asking, experience is the best teacher, when you venture into copywriting and eventually start landing big writing gigs you’ll be a testimony to earning as a copywriter.
How flexible is copywriting?
One amazing fact about Copywriting is that you can be a fully remote worker, you don’t have to hustle up to an office daily. Also, you can be a high-earning copywriter from the comfort of your home, very flexible.
You can also choose how you want to work. Either as a corporate copywriter for a firm or a freelance writer; where you choose your clients and pick your working hours. you earn comfortably.
Do you need a degree to become a copywriter?
This is the best part about copywriting and that is, you don’t need a college degree to become a copywriter. All you need is to acquire copywriting skills from a tech firm like TEFEM, join communities, and take up online courses. Likewise, source for mentorship and internship programs and with time and constant practice, you’ll become a remarkable copywriter.
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